Saturday, April 29, 2017

Wheels on Fyre

When I saw the vague social-media rumblings about a music festival gone wrong, my impulse was that this was one trending story I could easily skip. I don't go to music festivals (and was never tempted, even in my younger, occasional show-going days), and can't get up much excitement over controversies (or fashions) specific to music festivals.

Then I saw the viral photo of a cheese sandwich. The sandwich - ordinary if unappetizing, but still presented with fresh-enough-looking mesclun - embodies the story. The story being, as I understand it from copious explanations (and backstories), that a music festival promised a luxury experience (and more; more on that more in a moment) but delivered... a badly organized, music-less music festival. Standard-issue tents and food instead of yacht parties or jet parties or whatever. Something approximating a regular vacation for most people, but a mess, and tragic-feeling for those experiencing it because they'd paid up for something else entirely.

Now, as someone who as purchased unnecessary goods and services, who am I to laugh at others having been ripped off? I mean, I've spent $6 (CAD but still) on matcha lattes, and if one of those turned out to be a cup of lukewarm Lipton, I'd have been displeased. (Note: that has never happened. They're magnificent and worth every Canadian cent.) Does this mean I forfeit my right to cast stones?

Or... does the sheer scale of this spending (tens, hundreds, of thousands of dollars), and its ostensible purpose (avoiding the peasant experience of going to a regular-posh music festival) make schadenfreuding, in this case, acceptable?

Does it even matter what I publicly conclude here, when I can perfectly well find it hilarious in private?  

What struck me most was the movie trailer for the festival, which I watched via the Vox explainer while on the bus to the supermarket (this background, I think, is key). Yes, the video depicts luxury, but more than that, it shows... soft-core male-gaze fantasy. It's a bunch of beautiful (famous?) women, and only women, in bikinis, frolicking and not infrequently making playful physical contact with one another:

This is, in other words, a sort of conspicuous consumption where access to beautiful young women is a big part of what's being bought. And not even in the sense of sex work - no, it's about being seen, by others, as the sort of man who can get women who'd universally read as desirable.

So yes, some of the visceral fun of watching the Fyre story unfold is about my snobbish sense that the (unaffordable-to-me) thing a bunch of people had paid for was (or, well, promised to be) tacky, douchey, whatever. Some is also that the lack of an equivalent phenomenon wherein rich women pay up to watch beautiful men dancing serves as a reminder of just how sexist our society remains. The proverbial punch, then, goes in any number of directions, if mainly, on the whole, up. But is that even the issue? Is this even political? Or if so, is it even subtly political? Or is it just populist catharsis minus so many of the troubling elements that that can sometimes involve?

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